Investment Opportunities

We believe consumers have been paying far too much for electricity despite the government’s efforts to regulate the electricity sector. With a unique value proposition for the consumer, Pulse plans to attract at least 3.5% of electricity consumers over the next five years. Of the approximate 2.8 million electricity meters currently installed across approximately 1.9 million premises in New Zealand, nearly all are open to competition from Pulse. Pulse will compete for consumers by using its range of meter data collection and value added services, coupled with a near wholesale offering of electricity. All other components in regard to distribution are likely to be on similar terms to other electricity retailers.

Pulse is able to offer the consumer savings because it is a registered electricity retailer, one of only a few able to offer "time-of-use" electricity supply contracts.  "Time-of-use" is beneficial to the consumer because it means that  they can see what electricity they use every half hour, and also do not have to have the hassle of a meter reader coming on or into their property or premise. Pulse will be able to purchase electricity at wholesale prices from the national grid and intends to effectively pass close to that price onto its customers.

Pulse listed on the NZAX (New Zealand Alternative Exchange) in November 2007.   Pulse has been operating as a public company since February 2004. As Pulse grows, it plans to migrate onto the NZSX (the main board of the New Zealand Stock Market). It is Pulse’s intention to raise capital to fully implement its business plan and upscale installations of its smart meter from April 2008.